As a blockchain developer in San Francisco, I’ve seen countless projects promise mass adoption—few deliver. Now, with Max Crown at the helm of TON Foundation, we’re seeing a rare convergence: real users, real infrastructure, and a vision that doesn’t ask people to learn crypto first. In this piece, I break down why TON’s strategy—embedding blockchain into Telegram—is not just clever, but potentially transformative. Spoiler: It might be the only Web3 stack that actually works for non-technical users.