As 'mouth mining' campaigns flood X and InfoFi platforms, I’ve been tracking the quiet unraveling of empty hype. From Loudio’s 98M to $3.8K collapse to Kaito’s algorithm upgrades, one truth emerges: attention isn’t currency—value is. In this post, I break down why cheap virality fails, how real engagement is being rebuilt, and why the next wave of crypto marketing won’t shout—it’ll listen.